TV Free Media was founded by Alex Rochestie, the only full-time employee at the company. His passion for live events turned professional at the age of 18, when he started an event production company he operated while in college.
After school, he jumped into the world of new media and helped launch a progressive international cable network called Current TV. As an integral member of Current's flagship original programming team he contributed to the networks coverage of large festivals, produced over 40 shows for air and received an Emmy nomination for Co-Producing the networks coverage at the Burning Man Arts Festival. In 2010, the National Basketball Association hired Mr. Rochestie to direct and produce its D-League games live from Staples Center. As a part of their groundbreaking "Futurecast" initiative, he witnessed the power of modern broadcast technology and was inspired to start his own company, TV Free Media. Operating on the frontier of innovation, Mr. Rochestie and TV Free Media are dedicated to challenging traditional concepts and delivering the best new media products to the world.